Worcester Business Journal

Information Regarding the Worcester Business Journal’s Public Relations Department

PENTA was recently voted Best Consulting Agency by the Worcester Business Journal Readers’ Choice Poll. PENTA is recognized for its strategic marketing and public relations expertise that have resulted in major growth and successful businesses for thousands of businesses throughout the world.

“PENTA is a company with global clients who look to PENTA for guidance, creativity, and execution,” says Paul B. Smith, president and publisher of the Worcester Business Journal. “PENTA provides its clients with an opportunity to be heard, with a strong commitment to client satisfaction, and with a competitive edge that helps to create a solid foundation for future success. It is through PENTA’s strong partnerships and extensive customer base that we are able to communicate our message effectively to our readers and clients,” says Smith. “PENTA understands the importance of public relations and works diligently to maintain good relations with key individuals in the community.”

Smith goes on to state that, “PENTA has been a partner of the Worcester business community for more than 10 years, with a variety of projects including strategic branding, marketing strategy, and communications programs. The Worcester Business Journal recognizes that PENTA has a strong focus on customer service and has consistently received the highest ratings for customer satisfaction among companies within the category.” Smith also recognizes the company’s ability to deliver results that positively impact the community. “When a company is involved with a project in the community, they create jobs for local residents and increase tax revenues for the city. These are all factors that are considered when selecting a company to be a long-term partner in the community,” says Smith.

The Worcester Business Journal will publish a special issue of this year’s edition entitled “The Public Relations Revolution.” The issue will feature articles on public relations initiatives such as PENTA’s award-winning campaign for the City of Worcester and its unique partnership with the City of Springfield. There will also be a profile of the company’s “Publicity Chair” from the previous year, which will cover the business in general, the company’s marketing and public relations activities, and the future of the company’s public relations.

In addition to the Worcester Business Journal’s public relations coverage, the organization regularly publishes an online article series, “Business Wire,” which highlight important events, new technology and trends, and industry news. This web site is designed to provide businesses with easy access to key business information and to help them stay abreast of the latest trends in the local and national business community. This news resource will also include interviews with experts in the field of business and the latest trends in public relations.

When considering a consulting firm for any type of project, whether it is a small consulting firm or a large international organization, it is critical that the consultant not only knows the area well but also understands the needs of the community. With a strong understanding of the local community, the consulting firm can help local organizations and business owners to stay ahead of their competition. The Worcester business community is known for their unique history and culture, and with the assistance of a top consulting firm, they can leverage that culture to increase both their revenue and customer satisfaction levels. With the local consulting firm, business owners can benefit from the expertise and professional guidance in a fast paced business environment.

“We believe that the success of a company lies in its ability to be relevant and be the leader in its field,” says Paul B. Smith. “A consulting firm should be responsive to the needs of the local community and be aware of all of the aspects of business. There are so many areas where a company should consider to ensure success, which include attracting new business, staying on top of market changes and the issues of the day, and becoming the best business that it can be in the eyes of customers and clients.

“Culture and service go hand-in-hand,” says Paul R. Smith. “This is why the Worcester Business Journal and its Public Relations Department are so important to the company because they allow a company to better understand its clients, the communities in which they serve and the challenges of being a local business.” The Worcester Business Journal’s Public Relations team is one of the best in the state.