Top 10 Digital Marketing Tools For Small Businesses

When we say Digital Marketing, it means using the Internet and digital devices such as cell phones, laptop computers, and smart phones to conduct business. It may include emailing content, posting advertisements, or conducting seminars. These digital marketing tools allow businesses to reach their customers and let them know about special offers, new products, and events. With the help of this, they can improve customer service, enhance brand image, and increase sales. The following are some of the digital marketing tools that small businesses can use:

• Adobe Digital Marketing Tools – If you own a business, it is very essential that you have the right marketing tips, which can effectively target your niche market and expand your business. One of the digital marketing tools you can acquire is the Adobe Captivate software that has a lot of features that will help you in your business. This tool will help you analyze your audience, your competition, and search engine optimization.
• Yoast Internet Marketing Tools – One of the best digital marketing tools that you can get from Yoast is the Yoast Internet Keyword Tool. This tool will help you know what keywords are being searched for frequently and you can easily incorporate these keywords into your website. The Yoast keyword suggestion tool also gives you data on the competition of a particular keyword, the number of searches done for it, and the amount spent on it. By integrating these keywords into your website, you will be able to increase your customer base. You can also know the Yoast traffic report, how much does each page rank, and how many new visitors you get daily.
• Smart Pricing Insights – Many small businesses do not have the skills or the knowledge to choose the right pricing strategy. They think that price is everything, but it is not the case. What’s smart about pricing insights from Smart Pricing Insights is that they give you an insight on your pricing in a simple way, allowing you to understand your current pricing strategies. They also give you real time quotes so you can make any changes necessary.
• Keyword Planner Tool from Smart Pricing Insights – This is one of the best digital marketing tools that you can get from the best digital marketing agency. The keyword planner lets you know which keywords your potential customers are searching for on the particular niche that you have chosen. It will also show you which keywords your competitors are using to drive traffic to their site. This means that you can use your competitor’s keywords to promote your own site. The keyword planner also has a competition section where you can see who is doing well and what they are bidding on. This is vital when it comes to choosing the best keywords and keyword phrases for your small business.
• Search Engine Optimization Tools like SEO Easy Web Solutions – This is one of the best digital marketing tools that you can get for all your online business needs. Search Engine Optimization is essential to get ranked highly on the major search engines like Google, Yahoo, and Bing. If you have a website then you must have good SEO practices and strategies in place. SEO Easy Web Solutions will help you choose the right keywords and web copy for your website, which will ultimately translate to better SEO efforts.
• Content Marketing ROI from Smart Pricing Insights – Content marketing is extremely important for small businesses as most customers look for compelling content to read about or buy from your site. The content marketing roi allows you to choose the specific keywords that are most relevant to your small business. The Content Marketing ROI tool will also tell you how effective your current content marketing efforts are. It gives you the exact figures so that you can measure your current efforts against your goals.

In order for your website to get top rankings in the search engine results, you need to have great content. Social media buzzsumo is a great content marketing tools that helps you drive traffic to your site. You will be able to tap into the social media community and build links to your site through social media sharing. The Hootsuite and Buzzsumo integration also allows you to manage your social accounts and set up lists to send targeted traffic to your site and vice versa.